Rabu, 18 Februari 2009

In less than two weeks, every vote will count as Americans decide who will become the next U.S. president. During the last national election in 2004, 20 percent of registered voters who didn't make it to the polls said that they were "too busy" or had conflicting work schedules (2004 U.S. Census).

The Vote Hour is an independent, bipartisan effort among CEOs across America to publicly announce their support for employees to step away from their desks and take an hour to cast a ballot. Just a few of those leaders appear in the video below, encouraging their employees to take a Vote Hour on November 4th.



We hope more business leaders across the country will join the movement, add their names and their encouragement to the effort. Employees can send emails to their bosses to encourage them to participate as well.

So spread the word to your friends, families and colleagues to take a Vote Hour. And most importantly, don't forget to vote yourself. It's the most important job you have on Election Day.

Posted by Andy Berndt, Managing Director, Google Creative Lab, and Katie Jacobs Stanton, Elections Team

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Labels: politics

New chapter for Google Book Search
10/28/2008 07:14:00 AM
Google was built on the principle of making the world's information more accessible and useful. Before the company was even founded, Larry and Sergey imagined a way to make it easier for anyone, anywhere, to access the information held within the world's books. Search simply isn't complete without that content, and providing more access to more books is a vision Google has never lost sight of.

Four years ago, almost to the date, we first announced Google Book Search. Since we launched the service, we've heard countless stories about Book Search helping readers all over the world find books in over 100 languages on topics as diverse as The Physics of Star Trek and the history of Wood Carvings in English Churches. We've seen millions of people click to buy books or find them in a library, and more than 20,000 publishers have joined our Partner Program to allow readers to preview the books they find before buying them.

While we've made tremendous progress with Book Search, today we've announced an agreement with a broad class of authors and publishers and with our library partners that advances Larry's and Sergey's original dream in ways Google never could have done alone.

This agreement is truly groundbreaking in three ways. First, it will give readers digital access to millions of in-copyright books; second, it will create a new market for authors and publishers to sell their works; and third, it will further the efforts of our library partners to preserve and maintain their collections while making books more accessible to students, readers and academic researchers.

The agreement also resolves lawsuits that were brought against Google in 2005 by a group of authors and publishers, along with the Authors Guild and Association of American Publishers (AAP). While Google, the Authors Guild and the AAP have disagreed on copyright law, we have always agreed about the importance of creating new ways for users to find books and for authors and publishers to get paid for their works.

To date, Google has worked with libraries all over the world to make more than 7 million books searchable through Google Book Search, and we're just getting started. We believe that ultimately we'll provide access to many times that number, and if approved, this agreement will unlock access to millions of these texts and make the Google search experience even more comprehensive.

With this agreement, in-copyright, out-of-print books will now be available for readers in the U.S. to search, preview and buy online -- something that was simply unavailable to date. Most of these books are difficult, if not impossible, to find. They are not sold through bookstores or held on most library shelves, yet they make up the vast majority of books in existence. Today, Google only shows snippets of text from the books where we don't have copyright holder permission. This agreement enables people to preview up to 20% of the book.

What makes this settlement so powerful is that in addition to being able to find and preview books more easily, users will also be able to read them. And when people read them, authors and publishers of in-copyright works will be compensated. If a reader in the U.S. finds an in-copyright book through Google Book Search, he or she will be able to pay to see the entire book online. Also, academic, library, corporate and government organizations will be able to purchase institutional subscriptions to make these books available to their members. For out-of-print books that in most cases do not have a commercial market, this opens a new revenue opportunity that didn't exist before.

It's important to note this agreement doesn't change our Partner Program, which currently includes more than 20,000 publishers around the world, but it does add a new way for those publishers to sell access to their works. For in-print books not in our Partner Program, we'll continue to scan these books through our Library Project and make them full-text searchable, but we won't show any portion of the book. As for books in the public domain, this agreement doesn't change how we display them: We'll make out-of-copyright works freely available on Google Book Search for people to read and download.

As part of the agreement, Google is also funding the establishment of a Book Rights Registry, managed by authors and publishers, that will work to locate and represent copyright holders. We think the Registry will help address the "orphan" works problem for books in the U.S., making it easier for people who want to use older books. Since the Book Rights Registry will also be responsible for distributing the money Google collects to authors and publishers, there will be a strong incentive for rightsholders to come forward and claim their works.

In addition to expanding the commercial market for these books, Google, the authors and the publishers have worked hard with our library partners at Stanford, the University of Michigan, the University of California and the University of Wisconsin-Madison to ensure this agreement advances libraries' efforts to preserve, maintain and provide access to books for students, researchers and readers. The agreement gives public and university libraries across the U.S. free, full-text viewing of books at a designated computer in each of their facilities. That means local libraries across the U.S. will be able to offer their patrons access to the incredible collections of our library partners -- a huge benefit to the public.

The agreement also authorizes Google and the libraries to create new services that will help people with disabilities such as visual impairment better experience these books. We are grateful to our library partners for investing so much painstaking effort over so many years to maintain their book collections, and we are excited at the prospect of their participation in this landmark project.

Because the agreement is the result of a U.S. lawsuit, all of these services will be available to readers who access Google Book Search in the United States. Outside the U.S., the user experience with Google Book Search will be the same as it is today. In other words, people will be able to search the full text of books and may see snippets of in-copyright works, but they will not be able to preview or purchase access to books online, unless these services are authorized by the rightsholder of a book. It is important to note that the agreement does not affect users outside the U.S., but it will affect copyright holders worldwide because they can register their works and receive compensation for them. While this agreement only concerns books scanned in the U.S., Google is committed to working with rightsholders, governments, and relevant institutions to bring the same opportunities to users, authors, and publishers in other countries.

As you can imagine, we're all ready to get moving, but this project will take some time. First and foremost, the settlement administrator will be reaching out to educate authors and publishers worldwide about the agreement and their rights under it. The agreement also must be approved by the court. Once it's approved, we'll be ready to begin delivering these services. In the meantime, if you own or think you may own a U.S. copyright interest, there is more information about the agreement at this website. And Google Book Search users can find more information here.

Update @ 7:55 AM: Updated the press release link in the 3rd paragraph.

Posted by David Drummond, Senior Vice President, Corporate Development, and Chief Legal Officer

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Labels: books + book search, search

Traveling by zip-line
10/27/2008 03:04:00 PM
It's no secret that we have fun finding innovative solutions to big problems. Recently, some fellow software engineers and I applied this to a couple of extracurricular activities.

In mid-August, Google moved into a new building in Mountain View, just west of our main campus in Mountain View, CA. Unfortunately, dinner was only available on main campus, just beyond Permanente Creek. Here's a map to help you visualize.

A few people joked about building a zip-line as a shortcut to cross the creek. One Friday afternoon our friend Doug said, "Hey, I just bought a cable to make a zip-line. Want to help?" By Saturday, we had one up and running.


In true Google fashion, we followed the "launch early and iterate" philosophy. The zip-line started with a single pulley traveling across the cable. We knew two pulleys would be faster, so Seth built a custom bracket to hold them together. Eventually, we upgraded to a professional trolley with harder wheels and ball bearings. After someone fell off the zip-line into the rather foul creek (don't worry, he's fine), we added grippy tape to the handlebar.

As we got better at running the zip-line, it became the normal way to cross the creek. Some of our friends still hadn't worked up the nerve to try it, though, and they insisted upon walking along Charleston Road instead. So Doug and I decided to build a bridge so that everyone could stay together. Here's the blueprint we came up with (alligator and piranhas not to scale):


The goal was to give people an easier way to cross — but not be so easy that they would stop using the zip-line altogether. Sure enough, those who worked up the nerve to try the bridge were met with a narrow, wobbly bucking beast. Like the zip-line, we improved the bridge incrementally. A week later, it had been tamed, and we were excited to show everyone.

But when we got in on Monday, we found that the bridge and zip-line were both gone: the city of Mountain View asked that it be taken down. Well, it was fun while it lasted, and for a few weeks Googlers had a faster and more exciting way to cross Permanente Creek. More importantly, it's great to know that we work at a company that lets us live out our rascally dreams.

Here are more pictures featuring the work of the entire G-Zip team (Seth LaForge, James Lyons, Vincent Mo, Doug Ricket, Michael Schultz):



Posted by Vincent Mo, Software Engineer, Google Maps

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Labels: googlers and culture

Introducing Google Earth for iPhone
10/27/2008 12:01:00 AM
Even before we introduced Google Earth back in 2005, the team had long dreamed of being able to carry the Earth around in your pocket. Well, today that dream becomes a reality as we introduce Google Earth for iPhone and iPod touch. With just a swipe of your finger you can fly from Peoria to Paris to Papua New Guinea, or anywhere in between. It may be small, but it brings all the power of Google Earth to the palm of your hand, including all of the same global imagery and 3D terrain. You can even browse any of our 8 million Panoramio photos or read Wikipedia articles.

With Google Earth for iPhone, you can:
• Tilt your iPhone to adjust your view to see mountainous terrain
• View the Panoramio layer and browse the millions of geo-located photos from around the world
• View geo-located Wikipedia articles
• Use the 'Location' feature to fly to your current location
• Search for cities, places and business around the globe with Google Local Search

It's available today in 18 languages and 22 countries in the iTunes App Store. To learn more, check out this video tour and read the blog post on the Lat Long Blog.



Posted by Peter Birch, Product Manager

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Labels: Geo

Five years of quotes in Google News
10/24/2008 11:01:00 AM
We first launched quote extraction in Google News in April, offering you a way to browse quotations extracted from the past 30 days of news. While a great tool to see what people are saying on important topics and how they compare, it was missing something.

Today we are pleased to announce the launch of a 5-year quotes index. This expanded coverage lets you explore what Governor Palin said before she was a VP nominee, or Senator Obama before he was a presidential candidate. The InQuotes lab page is also much improved and now provides comparisons over time on issues like the economy or the war in Iraq.

Not interested in politics? Try the 'Custom' edition to select the people and topics of your choice. Baseball fans, for example, might enjoy Joe Maddon vs Charlie Manuel.

Posted by Jack Hebert and Natasha Mohanty, Software Engineers

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Labels: politics, search

Introducing Gmail for mobile 2.0
10/23/2008 10:18:00 AM
Whether you've lost signal on the subway or turned your phone's wireless connection off on an airplane, you no longer have to wait to read and compose your Gmail or Google Apps email on your phone. Today, we're happy to introduce Gmail for mobile 2.0, designed to be faster and more reliable in low signal areas and to even support basic offline access on phones like the Nokia N95, Sony Ericsson W910i, and BlackBerry Curve. Our latest version of Gmail for mobile also allows you to access multiple Gmail or Google Apps email accounts from the same application.

To find out more about Gmail for mobile 2.0, check out this post on the Google Mobile blog and watch this demo video:



Posted by Lawrence Chang, Product Marketing Manager, Google Mobile Team

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Labels: mobile

Down to the wire on white spaces
10/23/2008 07:17:00 AM
There's more than one important vote going on this Election Day. On November 4, as Americans cast their ballots for President of the United States, the Federal Communications Commission is scheduled to be voting on rules governing "white spaces" -- the unused airwaves between broadcast TV channels.

Just as Wi-Fi sparked a revolution in the way we connect to the web, freeing the "white space" airwaves could help unleash a new wave of technological innovation, create jobs, and boost our economy. But it can happen only if the FCC moves forward with rules that make the best possible use of this spectrum.


Last week, after many months of thorough testing, the Commission's engineers announced their conclusion that white spaces devices could operate without interfering with TV broadcasts or wireless microphone signals. FCC Chairman Kevin Martin pledged his support for opening "white space" spectrum, and announced that the Commission would vote on the issue on November 4.

Unfortunately, last Friday the broadcasting lobby filed an emergency request to stop the vote from happening. This comes despite more than four years of study, months of extensive lab and field testing by the FCC, and tens of thousands of pages of formal record material -- during which the broadcasters' concerns were fully considered. As we understand it, the draft order carefully and appropriately addresses all legitimate concerns about interference, and the resulting draft rules are, if anything, overly conservative. Nonetheless, the proposed framework overall appears to be sound, and we strongly support it.

While the science should speak for itself, that won't stop the broadcasting lobby from trying to use stalling tactics to derail the technology before the rules of the road are even written. These are the same folks who over the years have sought to block one innovative technology after another, from cable TV to VCRs to satellite TV and radio to low power FM to TiVOs.

The enormous promise of white spaces is simply too great to get bogged down now in politics. We're less than two weeks away from a vote that could transform the way we connect to the Internet.

The time for study and talk is over. The time for action has arrived. But we need your help -- before November 4th.

Two months ago we launched "Free the Airwaves" with a simple message: Americans want better access to broadband, and they see the potential of white spaces to make it happen. If you care about the future of technological innovation, please sign our petition to the FCC at FreeTheAirwaves.com, and ask your friends to do the same.

Posted by Richard Whitt, Washington Telecom and Media Counsel

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Google Sites now in 38 languages
10/22/2008 04:28:00 PM
In May we opened up Google Sites, and while the service itself was only in English, it has always supported the ability to add website content in any language. It's been really exciting to see more than one million sites created in a wide range of countries and languages, for everything from an Italian improv theater group to a Spanish guide to Huitzuco to a Japanese computer store. With the addition of 37 more languages, it is now even easier for people and businesses around the world to build and host their own website on Google Sites.

The latest release includes full localized versions of the Google Sites service and interface, enabling website creators and collaborators to interact more naturally with the product in their native languages. Browser settings are used to automatically detect and display the preferred language among those supported. You can also override the browser language and set your language preference directly in Google Sites.

Here are the 38 languages we are supporting with this release: Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, English (UK), Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnamese.

Read more on the Google Sites blog.

Posted by Tim Mansfield, Software Engineer

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What do students want to tell the next president?
10/22/2008 01:37:00 PM
Two weeks ago, I spent a day with Dr. Ellen Shelton and her 11th grade Advanced Placement English students at Tupelo High School in Tupelo, Mississippi. Ellen's students are participating in Letters to the Next President: Writing Our Future, an online writing and publishing project sponsored by Google and the National Writing Project.

During the U.S. presidential campaign season, thousands of middle and high school students (ages 13-18) are writing persuasive letters and essays to the presidential candidates about the issues and concerns that they'd like the next president to address. Teachers are using Google Docs to incorporate online editing, peer review, and revisions, and students are publishing their letters online for their peers, parents, and the public to read.

At Tupelo High, Ellen's students told me that they were writing about issues such as health care, education, the economy, and the price of gas. I was impressed not only by the variety of issues they were covering, but also by how they were able to describe how these issues affect their lives as well as their family and friends. Although most of Ellen's students will be too young to vote on Nov. 4, it is heartening to know that they were making a difference by voicing their thoughts through their writing.

So far, 962 students from 46 schools have published letters on our project website, and during the next few weeks, there will be thousands more. You can also find out what issues matter to Ellen's students and students from other parts of the U.S.


Photo credit: Will White, Tupelo Hi-Times

Posted by Andrew Chang, Google Docs Marketing Manager

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Labels: politics

Greater access to voting information
10/22/2008 06:00:00 AM
At Google, we pride ourselves on helping people find things on the Internet. And every four years in America, Google Trends shows that people are searching to find voting information, like how to register and where to vote.

It's hard to believe that in 2008, information so important to U.S. citizens and the democratic process isn't well organized on the web. To solve this problem, we've released our US Voter Info site, an effort to simplify and centralize voting locations and registration information.


We developed the site in the hope that it will increase voter participation. We were helped by a number of partners, including many state and local election officials, the League of Women Voters, the Pew Charitable Trusts, and others involved in the Voting Information Project.

Are you registered to vote? What's the best way to obtain an absentee ballot? When people visit the site, answers to these questions appear. And anyone with a website can provide the same information. The US Voter Info gadget places a simple search box that expands to show a full set of voter information when someone enters an address.


We are also offering a simpler way to find out where to vote. By entering a home address, citizens across the country will be able to find their polling place for election day.

To encourage political participation, we've opened up this data to third-party sites and developers through an API developed by Dan Berlin, one of our open-source engineers. We're excited to share this data, and hope that others will find it useful in encouraging citizens to vote.

Organizing information is our mission. We do that every day with web content, and we want to do the same thing with information to inform and empower voters and to help them get to the polls this election season.

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